Privacy Notice

Privacy Policy

Last Updated: September 14, 2026

At Liufacai, we respect the privacy of our customers and are committed to handling personal information responsibly. This Privacy Policy describes the types of information we may collect when you use liufacai.com, how that information may be used, and the circumstances in which it may be shared.

By using our website or placing an order, you acknowledge the practices described below.

1. Information We May Collect

We collect certain information that is necessary to operate our online store, process purchases, communicate with customers, and improve the overall shopping experience.

Information You Provide Directly

Depending on how you interact with our website, we may receive information such as:

  • Full name

  • Email address

  • Billing and delivery address

  • Telephone number

  • Order and transaction details

  • Information you provide when contacting customer service

  • Account information, if you choose to create an account

  • Email subscription preferences

Payment information may also be collected during checkout by our payment processing providers. We do not directly retain complete credit or debit card numbers.

Information Collected Automatically

When you browse or interact with our website, certain technical information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Pages viewed and interactions with our website

  • Referring website information

  • Cookie and similar technology data

This information helps us maintain website functionality, understand visitor behavior, and improve our services.

2. How We Use Personal Information

The information we collect may be used for several legitimate business purposes.

Processing and Delivering Orders

We use customer information to:

  • Process purchases and payments

  • Confirm and manage orders

  • Arrange delivery

  • Send shipping and order notifications

  • Provide customer service related to purchases

Improving Our Services

Information may be used to understand how customers interact with our website, improve website functionality, develop products and services, and provide a more convenient shopping experience.

Customer Communications

We may use your contact information to respond to questions, provide transaction-related communications, or send promotional messages when you have chosen to receive them.

Security and Fraud Prevention

Certain information may be used to identify suspicious activity, prevent unauthorized transactions, protect our website, and maintain the security of our customers and business.

3. Protection of Your Information

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, misuse, alteration, or disclosure.

Secure Transmission

Sensitive information transmitted during checkout is protected using appropriate security technologies, including SSL/TLS encryption where applicable. Payment transactions are handled through payment providers using their own security measures.

Limited Access

Access to customer information is restricted to individuals and service providers who require such information to perform authorized business functions.

Payment Card Information

Liufacai does not directly store complete credit or debit card numbers. Payment information is processed by the applicable payment service provider.

Although we take reasonable precautions to protect information, no method of transmitting or storing data online can be guaranteed to be completely secure.

4. Sharing Information With Third Parties

We do not sell your personal information to third parties for their own direct marketing purposes.

However, certain information may be shared with service providers and business partners when necessary to operate our store and provide requested services.

These parties may assist with:

  • Payment processing

  • Order fulfillment

  • Shipping and delivery

  • Website hosting and technology

  • Customer support

  • Analytics

  • Advertising and marketing

  • Fraud prevention and security

These providers are expected to handle information in accordance with applicable requirements and only for authorized purposes.

Advertising and Analytics Services

Our website may use third-party advertising, analytics, and tracking technologies. Depending on your interactions with our website, these services may collect information about your browsing activity or use cookies and pixels to help measure advertising performance or deliver more relevant advertising.

Services we may use can include:

Meta (Facebook / Instagram):
Meta Privacy Policy

Google:
Google Privacy Policy

AppLovin (Axon):
AppLovin Privacy Policy

You may be able to control certain advertising preferences through the relevant provider or your browser/device settings.

5. Cookies and Similar Technologies

Liufacai may use cookies, pixels, tags, and similar technologies to operate and improve our website.

Essential Cookies

These technologies may be necessary for core website functions such as maintaining your shopping cart, completing checkout, and remembering certain session information.

Analytics Technologies

Analytics tools may collect information about website visits and interactions. This helps us understand how visitors use our store and identify areas for improvement.

Advertising Technologies

Marketing and advertising partners may use cookies or similar technologies to measure campaigns, understand website activity, and provide advertisements that may be more relevant to visitors.

Most browsers allow you to control or delete cookies through their settings. Disabling certain cookies may affect the functionality of portions of our website.

For additional information about cookies used within the Shopify ecosystem, please review:
Shopify Cookie Policy

6. Links to Other Websites

Our website may occasionally contain links to external websites, platforms, or services.

Once you leave liufacai.com, those third-party websites operate under their own privacy policies and terms. RMH HONG KONG LIMITED is not responsible for the privacy practices, security, content, or handling of information by independent third-party websites.

We encourage you to review the privacy policy of any external website before providing personal information.

7. California Privacy Rights

We recognize that certain U.S. states, including California, provide residents with specific rights regarding their personal information.

Where applicable under relevant privacy laws, eligible individuals may have rights concerning their personal information, including rights to request access to, correction of, or deletion of certain personal information, subject to applicable legal exceptions and requirements.

You may contact us using the information provided in Section 11 if you would like to make a privacy-related request.

Do Not Track

Certain browsers provide a "Do Not Track" setting. The response to such signals may vary depending on the technology, service, or applicable legal requirements. Where applicable law requires us to recognize a particular privacy signal, we will handle such signals as required by law.

8. Children's Privacy

Our website is not intended for children under the age of 13, and Liufacai does not knowingly seek or intentionally collect personal information from children under 13.

If we become aware that personal information has been submitted by a child under 13 without appropriate authorization, we will take reasonable steps to remove the information from our systems where required.

If you believe a child has provided personal information to us, please contact us using the details below.

9. Data Security Incidents

While we maintain reasonable safeguards designed to protect customer information, security incidents cannot always be completely prevented.

If we determine that a security incident has affected personal information and applicable law requires notification, we will provide notice to affected individuals and/or relevant authorities within the timeframe and manner required by law.

Notifications may be provided by email, website notice, or another legally permitted method.

10. Marketing Emails and CAN-SPAM

We may use customer email addresses for order-related communications, customer service, account notifications, and other transactional purposes.

Where you have opted in to receive promotional communications, we may also send marketing emails about products, offers, or updates.

Our promotional communications are intended to comply with applicable CAN-SPAM requirements, including:

  • Using accurate sender and subject information

  • Clearly identifying commercial communications

  • Providing a functional unsubscribe option

  • Honoring unsubscribe requests within the timeframe required by law

You may unsubscribe from promotional emails at any time by using the unsubscribe mechanism included in the applicable message.

11. Contact Information

If you have questions about this Privacy Policy, want to inquire about how your information is handled, or wish to submit a privacy-related request, please contact us:

Company:
RMH HONG KONG LIMITED

Business Address:
ROOM 803, TUNG HIP COMMERCIAL BUILDING
248 DES VOEUX ROAD CENTRAL
HONG KONG

Email:
emma.walker@liufacaishop.com

Website:
liufacai.com

When contacting us regarding an order or privacy request, please provide enough information for us to identify the relevant account or transaction without unnecessarily including sensitive personal information.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable legal requirements. Any revised version will be posted on this page with an updated effective or revision date.